Born to smell and to ‘smook’

‘Smell and the new-born baby’ – at the IFRA UK Fragrance Forum 2016


“Imagine, after months of development in a soft and attenuated sound and light ambiance, being suddenly driven into a chilly environment where, all at once, light is dazzling, sounds are intense and unfamiliar, and tactile sensations are unexpectedly rough,” says leading researcher, Dr Benoist Schaal from the French National Center for Scientific Research (CNRS) and University of Burgundy.

Download the full press release here