Brits spent £1.1bn on fragrances – up from previous year

Fragrance market research data to be  revealed at the IFRA UK Fragrance Forum 2016


UK consumers spent a massive £1.1bn on fragrances last year, the IFRA UK Fragrance Forum will hear. One of the speakers at the annual event, to be held on 12 October at The Royal Society in London, is Vitaliy Zhyhun, Client Business Partner for the Health and Beauty client service at the research company,  Nielsen UK.

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