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Do you smell what I smell?

The IFRA United Kingdom Fragrance Forum 16th October 2014 at The Royal Society, London

No-one else knows what your nose knows. According to Dr Darren Logan, an expert in genetics and the effects of smell, there may be much greater diversity between humans than was previously thought to be. In fact, there is no ‘true’ smell for any given odour at all.

 

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