Fragrance Matters – fragrance is the crucial factor in cleaning & air-care products – survey shows

Fragrance is considered by all manufacturers of cleaning products to be an

important factor for them – and it has become more important over the years –

according to a new international survey by the trade magazine for the cleaning

and cleaning products industries – European Cleaning Journal (ECJ) – and IFRA

UK, the fragrance association for the United Kingdom.

The survey results are reported in ECJ online today


The full press release can be download here